Is it fair for colleges to use social media to decide whether to accept a student? My take is yes, it is fair, in fact, it is a great advantage available to colleges. When colleges are looking for potential students, they want to know what kind of people the students are. No college wants to accept a student known to cause problems, and rightfully so. A student can meet all the necessary qualifications to attend a college and still be a bad student. Also, any issues these students cause outside of school can affect the colleges reputation. Nobody wants to attend a school known for its trouble makers.
Colleges are also concerned with behavior after the student graduates. If a past student creates problems related to their education it can give the college a bad reputation; colleges want students who will represent their school well during and after attending the school. Social media is a huge advantage to colleges, as it gives them great insight as to who they are accepting into their school. I believe that this insight can be very valuable when wielded properly.
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